CORNWALL'S SPACEPORT

We decided to position Cornwall as an up-and-coming revolution in the sustainable aerospace movement, acting upon the Cornish pride and putting their value on the campaign's focus. So, we went with the idea of "Cornwall's Claiming Space," creating a series of OOH-positive educational events to connect the locals to the new spaceport in a fun way. Then, campaign visuals were used to combat the biggest problem that the Cornish locals faced: isolation—the feeling of being disconnected from the rest of the UK as if they were left behind. These were plastered across socials, events, pubs, schools, OOH.